The Lazy Webmaster’s Guide to 10 Popular Ad Networks: Part 2

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In part 2 of The Lazy Webmaster’s Guide to 10 Popular Ad Networks, I’ll take a look at 5 additional ad networks you can use to monetize your online platform.

Most of the ad networks I’ve featured in this series have been geared towards publishers of all sizes although a few of them have specific traffic requirements (Casale Media is probably the most elite ad network featured in this series).

It’s important to keep in mind how ads impact your visitors. Sure, you may be able to squeeze slightly higher earnings with a lower quality ad network that allows spammy ads, but at what cost?

Your site’s reputation? The trust of your readers? 

My point is, there are plenty of ad networks you can choose from no matter what size your online platform is, but make sure you consider the less tangible aspects when making your choice.

  • What are the quality of the ads served on a particular network?
  • Do they permit video or audio to play without the visitor taking any type of action (like mouse rollover or clicking)?
  • Do they permit adult or more “risque” advertisers (such as alcohol, tobacco, and firearm manufacturers)?

Only you can truly understand how these factors could potentially impact your readers as you know them best :).

6. Technorati Media

TechnoratiOverview

Technorati got its start back in 2002 as the first blog search engine. Its core business was finding popular blogs and indexing them (similar to how Google indexes web sites for its search engines).  Through its expansion, Technorati started its own ad network – Technorati Media.

Their ad network has grown organically over the years in addition to the acquisition of AdEngage in 2008. I’ve used Technorati Media with mixed results.

Although I found their eCPM to be competitive (and often higher than AdSense), their load time was terrible… Technorati Media currently does not offer an asynchronous ad option (meaning ads are served independently of the page, so users can see your content even if the ad is having trouble loading). I eventually removed their ads from IncomeIdeas.org but will revisit them in the future to see if performance has improved or the ayncrhonous ad format is offered.

Eligibility

Technorati Media has the typical eligibility requirements that prohibit publishers with content that promote pornography, gambling, illegal MP3 downloads, illegal software, torrents, hate speech, terrorism, illegal content, etc.

All in all, it’s pretty easy to get accepted into their ad network and their weren’t any specific traffic requirements that I was able to find. If you’re interested in joining their network, just fill out your user profile and your site(s) will then be manually reviewed.

When I applied to the Technorati Media ad network, I received a response within a few days.

Ad Types

In addition to the basic banner sizes (160×600 skyscraper, 300×250 medium rectangle, & 728×90 leaderboard), Technorati Media also offers some unique ad types for approved publishers featuring interstitial, half page, video pre-roll, pushdown ads and more.

Earnings & Payment Details 

Publishers earn money whenever a visitor clicks an ad served by Technorati Media but can also earn money based off the number of impressions (number of times a visitor is exposed to an ad) which is expressed as cost per mille or CPM (Latin for every thousand). 

  • $50 minimum payout
  • Net60 (meaning the payment is sent 60 days after reaching the $50 minimum)
  • Payments are issued via PayPal or check

Apply to the Technorati Media network

7. Yahoo! Bing Network

Yahoo!Bing Ad NetworkOverview

Founded in The Yahoo! Bing Network (or simply YBN) Contextual Ads program enables web publishers to easily and effectively earn advertising revenue.

YBN is another contextual ad network (ads are driven based off the content on the page) and is a great alternative to AdSense.

The actual network is powered by Media.net with Yahoo! managing the business and Microsoft Bing helping pull in high quality advertisers.  I currently use ads served by the YBN and I’ve been pleased (so far :)) with the quality of ads and earnings. The YBN allows publishers to serve other ads so it can be used in conjunction with AdSense or other ad networks.

Eligibility

If you’re interested in monetizing your online platform with ads from the YBN, you’ll need to apply and go through the manual review process first. The criteria is similar to the other ad networks featured in this guide (no adult, hate, or offensive/illegal subject matter) and their focus seems to be more on the quality of the publisher’s site vs. the amount of traffic it has. Traffic sources need to come primarily from the United states, Canada or the United Kingdom.

When I applied, it took about 5 days from the time I submitted the application until I received approval could start displaying ads. If you’re accepted, you’ll be assigned a dedicated account manager which is a nice feature if you’re new to monetizing an online platform.

Ad Types

YBN features the standard assortment of ads and I think they have a great interface for customizing ads (colors, choices for layouts, etc). They also feature mobile ads which is a plus if you cater to a demographic that frequently accesses your site via mobile devices and tablets.

One feature currently lacking (when compared to AdSense) is the ability to choose whether an ad display will only display text or an image, or display both depending on available ads.

Earnings & Payment Details 

  • $100 minimum payout
  • Payments issued via bank wire transfer or PayPal
  • Earnings will vary based off the advertisement’s niche

Apply to the Yahoo!Bing ad network

8. ValueClick Media

Valueclick Media Logo

Overview

ValueClick is a publicly traded company (NASDAQ: VCLK) and has been in business since 1998. In addition to its own ad network, ValueClick also owns Commission Junction, which is a large affiliate marketplace.

Ads served through ValueClick Media are customized based on the visitor’s past activity. This is often called interest-based advertising or online behavioral advertising (OBA).

Eligibility

Standards are high at ValueClick Media but not impossibly high…

Publishers looking to get accepted into the ValueClick Media network need to high quality content, generate at least 3,000 monthly pageviews, and meet the usual criteria (no illegal/adult content, etc). ValueClick Media publishers are permitted to display ads served from other networks which is always a plus for split testing.

If you’re interested in learning more about publisher guidelines, visit the ValueClick Media’s official site spec’s page.

Ad Types

In addition to the usual suspects like banners, interstitial, and text based link ads, ValueClick Media offers pop-under ads (in case you’re rusty on different ad types, check out this article). Publishers earn money anytime a visitor clicks an advertisement served by ValueClick Media. Rates vary depending on the ad type and niche.

Earnings & Payment Details 

  • Minimum threshold of $25 for payments
  • Payments issued via PayPal or checks
  • Payments are issued 25-60 days after the end of the month when a publisher meets the minimum threshold

Apply to ValueClick Media

9. Epom Market

Epom MarketOverview

For publishers with more established sites generating >500,000 impressions each month, Epom Market is a solid ad work. Epom Market offers category-targeted, mobile, and local ads to best target visitors.

Eligibility

Although Epom Market is one of the more elite ad networks, its standards aren’t impossible. As mentioned above, to be considered for its network, the publisher’s site needs to generate >500,000 impressions each month. An impression is simply the measure of the number of times an ad is displayed, whether it’s clicked or not.

Beyond the traffic requirements, the standard criteria of no adult, illegal, or offensive content, holds true.

Ad Types

In addition to the standard ad types (banners, link based text ads, etc), Epom Market also features a variety of mobile device and app based advertisements which is great for publishers who have those unique needs.

Earnings & Payment Details 

  • $100 minimum threshold
  • Payments are made on a NET45 basis (45 days after you reach the minimum threshold)
  • Payments <$10,000 are issued via PayPal while anything above $10k is issued via wire transfer

Apply to Epom Market

10. Casale Media

Casale Media LogoOverview

Based out of  Toronto, Ontario, Casale Media has been serving ads since 2003 through its MediaNet ad network.

Eligibility

Casale Media has an excellent reputation for higher than average payouts. This is in part due to the exclusive nature of which publishers they accept into their network.

To gain access to their ads, publishers need to reach a minimum of 50,000 unique visitors each month. Content must be written in English or French only and can’t link to or contain questionable content of any kind (e.g. adult, illegal, considered offensive, etc).

Ad Types

All the usual ad types are offered plus video and mobile ads.

Earnings & Payment Details 

There are actually three ways to monetize your online platform with Casale Media. To find out the details of each method, I encourage you to check out the official Casale Media page as each program can change suddenly.

Publishers can choose to

  • Guaranteed NET30 payments
  • Payments issued via check or PayPal
  • Minimum threshold of $25

Apply to Casale Media

Wrapping Things Up

I don’t think there’s such a thing as “the perfect ad network”. While some ad networks feature better quality ads and higher earnings potential, it’s up to you to determine what kind of ads your visitors will derive value from (and tolerate).

Alright, now it’s your turn. If you have a blog, website, or your own online platform, what’s your favorite ad network and why? Let me know by leaving a comment below.

About Josiah Benjamin

Josiah Benjamin founded Income Ideas after spending way too much money, time, and energy trying to find real ways ways to make money online. In his free time, he enjoys playing bass, Monty Python sketches, and is a connoisseur of fine GIF's.

2 Comments

  • As far as ads are concerned I just place the banners and other contextual affiliate links from Clickbank. Although traffic is slack and as such hardly any results. I haven’t used any of the networks discussed above yet. In fact, I am now realizing the wide range of ad networks apart from the Google Adwords/Adsense.

    Thank you.

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